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When Conner Smith saw an Instagram ad in early 2021 from the mobile app EarnIn offering to let him access up to $100 from his paycheck before payday, he thought it would be a convenient way to pay for a night out.

About a year and a half later, the Georgia resident says, he was in a “vicious cycle” of borrowing from several similar apps to cover bills and other regular expenses. The apps took the majority of each paycheck for repayment before he even saw it, Smith says.

Recent research from consumer and government organizations suggests the debt cycle Smith fell into may be common for users of cash advance apps, also known as paycheck advance apps. As inflation keeps everyday costs like groceries high, consumer advocates and financial experts warn against relying on services that promise fast cash advances and recommend seeking other ways to cover your expenses.